BYU Cougers

Scott M. Smith   Vita
James Passey Professor of Marketing
Director, Institute of Marketing
Marriott School of Management
Brigham Young University
"Business has only two functions-- marketing and innovation"     
Peter Drucker
 
Faculty | Courses| Books | AHCR| Site Map | E-mail


Featured Links:  
PC-MDS Statistics Pkg.  
Fundamentals of Marketing Research  



Educational Support:  
Courses     Books   Tutorials  



Conferences:   
Cross Cultural Research Conference  




 Services:  
File and Readings Download  
  |  


Institute of Marketing

 Fundamentals of Marketing Research, Scott M. Smith, Gerald S. Albaum

   Cross Cultural Conference    

 Student Research Projects


 Internet Marketing and Development Tools

Need a Marketing Field
Study for your Business?

Fundamentals of
Marketing Research
Course Materials

Cross Cultural
Research Conference

E-Business Topics


Guides and Tools for
Internet Marketing
  |  
Brigham Young University
Marriott School of Management
Institute of Marketing
BYU Marketing Faculty
The BYU Marketing Club
E-mail Scott Smith

Courses
Winter - Fall 2007

MBA 650
Marketing Research

MBA 690
Field Studies
Current Semester Courses:   |     Measurement and Analysis   |  Marketing Research   |   Surveyz.com   |   Qualtrics.com

Other Courses:
Internet Marketing   |    High-Tech Marketing and Brand Management   |   E-Commerce  | Marketing Models

Other Information on this Website:
PC-MDS Statistics Pkg.   |   Books   |   Tutorials   |   Web Site Design   |   Internet Marketing Concepts   |   File Download

Cross Cultural Conference   |   1999, 2001, 2003, 2005 Cross-Cultural Research Conference Proceedings
Page Information: URL: http://marketing.byu.edu    
Scott M. Smith, smsmith@byu.edu     FAX: (801) 705-9430     Voice: (801) 422.5569