Index of /download/Introduction Marketing Research

 Name                                                               Last modified      Size  Description
 Parent Directory                                                                        -   
 Chapter 00 Title Page-TOC-Preface.pdf                              12-Oct-2009 22:04   18K  
 Chapter 01 An Introduction to Marketing Research.pdf               04-Oct-2009 15:20  319K  
 Chapter 02 Defining the Research Design and Controlling Errors.pdf 04-Oct-2009 15:13  183K  
 Chapter 03 Secondary Sources of Information.pdf                    04-Oct-2009 15:09  319K  
 Chapter 04 Conducting Interviews.pdf                               04-Oct-2009 15:07  183K  
 Chapter 05 Modes of Interviewing Personal-Send-Call.pdf            04-Oct-2009 15:02  224K  
 Chapter 06 Qualitative Research and Observation.pdf                04-Oct-2009 13:16  346K  
 Chapter 07 Sampling Procedures in Research.pdf                     04-Oct-2009 13:08  325K  
 Chapter 09 Measuring Respondent Information.pdf                    04-Oct-2009 12:49  848K  
 Chapter 10 Measurement and Scaling.pdf                             04-Oct-2009 11:35  534K  
 Chapter 11 Hypothesis Testing and Univariate Analysis.pdf          04-Oct-2009 11:58  538K  
 Chapter 12 Bivariate Data Analysis.pdf                             04-Oct-2009 12:27  656K  
 Chapter 13 Multivariate Statistical Analysis I.pdf                 04-Oct-2009 12:39  831K  
 Chapter 14 Multivariate Statistical Analysis II.pdf                04-Oct-2009 12:41  748K  
 Chapter 15 Preparing The Research Report.pdf                       12-Oct-2009 22:05  921K  
 Chapter 89 Glossary.pdf                                            04-Oct-2009 15:31  184K  
 Chapter 90 Appendix Statistical Probability Tables.pdf             05-Oct-2009 10:39  344K  
 chapter 08 Experimentation.pdf                                     04-Oct-2009 13:01  737K