10 Steps to Create Your Home Page 10 steps to prepare your web page [] Check out the materials you already have [] Check out what others have done on the web [] Start preparing your documents [] Write an outline...your table of contents for your pages [] Write a title and headline for your home page [] Fill out the outline for your home page [] Write a short description of each topic on each web page [] Write an introductory paragraph for your home page [] Determine how customers will order. [] Print out your page and start promoting. 1. Gather together all of the materials you have. This may include brochures, ads, other promotional or sales materials, product or service information. 2. Gather Competitive Information Don't forget to look at competitive sites on the web. Use search engines to find competitors. 3. Prepare your documents: List the features, or attributes of your products, services. List the benefits (consequences or results) that come from receiving the features. 4. Prepare a Simple Outline Simple outline form - Headers and Bullets Title Headline Introduction Main Menu Topic 1 Topic 2 ......... Order page Free sample, Offer Company Information 5. Write a Title and Headline: Title: "Market Research On-Line" Headline: "Three Easy Ways to Double The Sales of Your Product" or "Half of Your Marketing Dollars are Wasted," or "Eliminate the Guesswork in Product and Service Marketing," or "It's Time to Change to State of the Art Marketing," "The Finest Group of Research Experts Available" "Test Drive Our Software" Be sure to insert the appropriate heading at the top of each page in your outline 6. Complete the Outline Title: "Market Research On-Line" Headline: "Answers to Your Most Sophisticated Market Research Problems" Introduction ( Descriptive paragraph with keywords) Main Menu Examples and Samples Page 2 of site Tutorials, Books and Articles Page 3 of site "Positioning and Scaling"; "Conjoint Analysis for Designing New Products" ; "Case 5 Scaling"; "Cluster Analysis" Services: Other Sites, Software Page 4 of site Consulting Services, Data Analysis Experts, Statistical Analysis Programming, Development of Research Designs, Questionnaire Development, Data Collection Services, Training and Education Programs. Who Are We? Page 5 of site Pictures and Experience of Participants Address and Contact Information on every page of site 7. Write a short description of each of your other Web Pages Introduction: ( descriptive paragraph with keywords ) Main menu: Services provided: Tutorials: Who are we?: To order: Other marketing sites: To Order... 8. Write an Introductory Paragraph for your Home Page Did you know that proper application of advanced market research techniques maximize profits and sales against the competitors by targeting markets with optimally designed products, services, and marketing programs? MROL provides tutorials and examples of studies that have used advanced market research technique to develop marketing strategy and competitive analysis to design market, and modifying new and existing products, and services. You can download free articles and software for learning about market research techniques. 9. Place an Order? 3 easy ways to order Market Research for Professionals" for only $49.95 1. Call our order desk toll-free at 1-800-378-5569 2. Place your order online: Enter your mailing address: City ________________ State________________ Zip ______________ Method of Payment Visa Mastercard Check Card #:_________________ Exp. Date: _____________________ 3. Send check or money order to: Market Research OnLine 1165 N. 1400 West Provo, UT 84604 10. Print out your content and start promoting your site Promote your site and Build Internet Links that Lead to Your Site: Link to your home page, your content pages, using attention grabbing headings: "Read The Research Report That Was Too Hot For AOL To Handle" In Summary: First, Research Your Audience and Competition Next, Design the Structure of your web site Then, Create the pages of your web site And Finally, Promote your site and Build Internet Links that Lead to Your Site