Fundamentals of Marketing Research
Scott M. Smith, Brigham Young University
Gerald S. Albaum, University of New Mexico
Sage Publications, 2005

Marketing Models
Scott M. Smith, Brigham Young University
William R. Swinyard, Brigham Young University
Internet Edition 2003

PC-MDS Multidimensional Statistics Package
Scott M. Smith, Brigham Young University

Internet Marketing
Scott M. Smith, Brigham Young University


Multidimensional Scaling (soon to be available)
Paul E. Green, Wharton School, University of Pennsylvania
Frank J. Carmone, Jr. Wayne State University
Scott M. Smith, Brigham Young University

Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. This text explores cutting-edge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals.