14th Cross Cultural Research Conference
Will Be Held at:
IXTAPA-ZIHUATANEJO, MEXICO

December 13-15, 2009

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Click Here to View the 2007 Conference Papers
Click Here to View the 2005 Conference Papers
Click Here to View the 2003 Conference Papers
Click Here to View the 2001 Conference Papers
Click Here to View the 1999 Conference Papers

Click Here to Download Conference Registration Forms and Author Instructions

Sponsored by the Association for Consumer Research, the American Psychological Association (Section 23), the eleventh research conference will be held December 13-15, 2009 in Ixtapa-Zihuantanejo Mexico.

Competitive papers, as well as special session proposals, on current topics in cross cultural research and related areas are invited. The complete call for papers and downloads are at the conference website:

http://marketing.byu.edu/download/crosscultural/

Hotel and Conference Information:

Zihuatanejo-Ixtapa, are sister destinations located in the State of Guerrero on Mexico's Pacific Coast in the area known as the Mexican Rivera or Costa Grande. They are serviced by the same International Airport and situated easy access by car, taxi or local bus. IXTAPA - ZIHUATANEJO IS PARADISE. Ixtapa-Zihuantenejo Information

Our conference venue with rate for the hotel are currently being negotiated for single or double for an ocean view room, plus the usual taxes.

Our conference is held the week before the year's prime season, so you will need to book early, especially if you extending your stay past the 14th. Book online, E-mail or fax the hotel referencing the Cross Cultural Research Conference:

Hotel Reservations should be made Prior to November 1 directly with


Maps & Directions

Other Options: Please note that tours originate from many major cities throughout the US during this winter season period. You may find substantial savings if you book air with these companies. These tours typically operate on a Saturday-Saturday basis. Tours will arrange transport and baggage handling to and from the airport.

Submission Information:  

Both empirical and theoretical papers on Cross-Cultural Consumer and Business Studies are invited. Preferences will be given to inter-country comparisons over intra-country studies. Topics may include:

All aspects of cross-cultural consumer behavior:
Comparative marketing studies (e.g., advertising strategies, organizational buyer behavior, services);

Comparative management practices (e.g., industrial relations, human  resource management, organizational behavior); and

Comparative business studies (e.g., international accounting, finance, and law)

Instructions to Contributors:  

(1) Electronic submissions are due not later than August 15, 2007 (complete papers or 2000 word extended abstracts must be sent for review). Notification of acceptance will be e-mailed out by September 15, 2009.

Although abstracts will be considered, a full-length version of the paper is preferred for review.  Papers should not exceed 15, double spaced pages, including text, references, figures and tables. The first page of the manuscript should begin with the title only. Author names should not be included in any part of the paper except the title page. Journal of Consumer Research format and style should be used (especially for the reference section). 

If you are not familiar with  this format, please check with JCR's style sheet for details.  The title  page should include (1) The Title; (2) Author(s) Name(s); (3) Organizational Affiliation(s); (4) Address(es); and (5) Telephone numbers. 

(2) Accepted papers are due
no later than November 1, 2009 for publication in the proceedings.We reserve the right to refuse publication of any paper, at any time, based on the personal judgment of the proceedings editor, whether such judgment is based on academic worthiness, appropriateness of the content, or any other reason stated or unstated. Papers should be submitted electronically, formatted under Microsoft Word (preferred).  Style information and author checklists are available at

http://marketing.byu.edu/download/crosscultural/

Click Here to Download Conference Registration Forms and Author Instructions

(3) Special session proposals containing three papers each are due no later than August 15, 2009.  500-1000 word abstracts (with reference lists) of each paper as well as a session summary of similar size must be sent to the coordinator of the region of the session chair.

The session chair should also provide a title sheet containing (1) Title of the session; (2) Chair’s Name; (3) Organizational Affiliation; (4) Address; and (5) Telephone numbers.The session summary and the abstracts will be reprinted in the proceedings, but full papers can replace the abstracts.

Full papers, as well as corrections to session summaries and paper abstracts are due no later than November 1, 2007.   Conference Registration Fee:   $300 before November 1, 2009 ($375 after November 1).  Registration fee includes proceedings, reception, 2 lunches and coffee breaks.


Please forward registration and  fees to:  
Scott Smith
Arrangements Coordinator
634 TNRB
Brigham Young University
Provo, Utah 84604   USA
(801) 422-5569
smsmith@byu.edu


About the Cross Cultural Research Conference:     

The conference began in 1981 as the "Cross Cultural Research Symposium" in New Orleans at Tulane University under the direction of Professors Charles Keown and Arch Woodside.

The conference was then held every 3 years in Honolulu until the 6th Symposium in Hong Kong, which marked the move to biannual conferences and also the internationalization of the conference. The conference will continue to alternate between Hawaii and a non-U.S. site on a biannual basis.   The 2005 conference was hosted at the Dorado Resort and Country Club in Puerto Rico.   

The organization is dedicated to advancing relevant knowledge and increasing the professional competence of individuals and institutions that value the integration of cross-cultural skills and the development of business activities for diverse cultures across the globe. The conference is a forum for the presentation and application of research and related scientific activities. The driving objective of the conference is to foster Cross-Cultural Consumer and Business studies.

The journal of Consumption, Markets and Culture has devoted a special issue to papers with a critical perspective. Negotiations are ongoing with a other journals for publication of selected papers from the conference, following a second round of reviews.

The Journal of Business Research, and Asia Pacific Journal of Marketing and Logistics have in the past published special issues that feature conference papers.

Please submit all proposals and manuscripts to the appropriate regional coordinator:

Program Chair

Lenard Huff
Department of Marketing
Brigham Young University, Hawaii
Laie, HI 96762 USA

Phone: 808-293-3392
FAX: (808) 293-3582
huffl@byuh.edu

Local Arrangements and Proceedings Editor

Scott Smith
Department of Marketing
Brigham Young University
Provo, Utah 84602

Phone: 1-801-376-1339
FAX 1-801-705-9430
smsmith@byu.edu

Coodinator for the Americas:

Lenard Huff
Department of Marketing
Brigham Young University, Hawaii
Laie, HI 96762 USA

Phone: 808-293-3392
FAX: (808) 293-3582
huffl@byuh.edu

Coordinator: Europe/Middle East/Africa:

Soren Askegaard
Department of Marketing
Odense University, Campusvej 55
DK-5230 Odense M   Denmark

Phone: +45 6550 3255          
Fax: +45 6615 5129
aske@sam.sdu.dk

Coordinator: Asia: 

Julie Yu
Chinese University of Hong Kong
Department of Marketing
Shatin, New Territories, Hong Kong

Phone: 852-2609-7769
FAX: 852-2603-5473                                
julie@baf.msmail.cuhk.edu.hk

Coordinator: Australia/New Zealand, Oceania:

Michael Jay Polonsky
School of Hospitality, Tourism and Marketing
Victoria University
Melbourne City, VICTORIA, Australia

Phone: 613-9688 4625
FAX: 613-9688 4931
Michael.Polonsky@vu.edu.au
 

Please submit all proposals and manuscripts to the appropriate regional coordinator: