2001 Cross-Cultural Research Conference Submitted Manuscripts

Cross-national Differences in Proneness to Scarcity Effects: The Moderating Roles of Familiarity, Uncertainty Avoidance, and Need for Cognitive Closure

Jae Min Jung, North Dakota State University, USA

James J. Kellaris, University of Cincinnati, USA

Session 3B (10:30am-12:30pm) CULTURAL DIMENSIONS OF CONSUMER SATISFACTION AND DISSATISFACTION

Chair: Fuan Li, Eastern Kentucky University, USA

A Cross Cultural Comparison of Bases for Standardization and Adaptation: Satisfiers and Dissatisfiers

Nanda K. Viswanathan, University of California, Riverside, USA

Stephen L. Vargo, University of California, Riverside, USA

Customer Satisfaction: Assessing the Causes of Dissatisfaction Across Europe, South America, and the United States

Stanley E. Fawcett, Brigham Young University, USA

Scott Smith, Brigham Young University, USA

The Effects of Individualism and Collectivism on Consumer Complaining Behavior

Piotr Chelminski, University of Connecticut, USA

A Critical Study and Expansion of Consumer Animosity Construct

Aamir Iftikhar, National College of Business Economics, Pakistan

Use of Taguchi Design in Determining Cross-Cultural Consumer Animosity in a Hostile Environment
Nusser A. Raajpoot, University of Lahore, Pakistan
Aamir Iftikhar, University of Lahore, Pakistan
Munir Ahmad, University of Lahore, Pakistan

Session 3C (10:30am-12:30pm) CROSS-CULTURAL ISSUES IN VALUES RESEARCH

Chair: Susan Forquer Gupta, University of Wisconsin, Milwaukee, USA

Assessing Cross-Cultural Values: Synthesis and Measurement

Gregory M. Rose, The University of Mississippi, USA

Linda Horton, The University of Mississippi, USA

Jeffrey G. Blodgett, The University of Mississippi, USA

Bongjin Cho, Keimyung University, Korea

Maja Makovec Brencic, University of Ljubljani, Croatia

Differences in Values and Their Effects on Responses to Marketing Stimuli: A Cross-Cultural Study Between Australians and Chinese from Hong Kong

Anthony Chun-Tung Lowe, University Of South Australia, Australia

Charitable Donations as a Reflection of National Values: A Comparison of Canada and the United States

Debra Z. Basil, University of Lethbridge, Canada

LUNCH (12:30pm-1:45pm) SPECIAL PRESENTATION

"Cultural Issues with Microfinance Loans"

Brent Wilson, Brigham Young University, Hawaii, USA

Session 4A (1:45pm-3:45pm) CROSS-CULTURAL RESEARCH ON ETHICS

Chair: Piotr Chelminski, University of Connecticut, USA

Ethical Decision Making in Marketing: How Culture Influences the Process - An Integrative Theoretical Framework

Katharina J. Srnka, University of Vienna, Austria

The Impacts of Leadership and Culture on the Organization’s Ethical Performance: The Case of the NAFTA Countries

Jeanne M. Logsdon, University of New Mexico, USA

Jacqueline N. Hood, University of New Mexico, USA

Do You See What I See? A Cross Cultural Comparison of Consumer Brand Loyalty and Perceptions of Ethics in Business

Dennis N. Bristow, St. Cloud State University, USA

Douglas Amyx, Louisiana Tech University, USA

Kenneth C. Schneider, St. Cloud State University, USA

The Role of Philosophical Relativism as a Mediator of Cross-National Differences in Ethical Evaluations

Brett A. Boyle, Saint Louis University, USA

Jae Min Jung, North Dakota State University, USA

James J. Kellaris, University of Cincinnati, USA

Session 4B (1:45pm-3:45pm) GLOBAL HUMAN RESOURCES MANAGEMENT

Chair: Kenneth I. Goldberg, National University, San Diego, USA

Culture and Human Resource Management: The Mexican Operations of a Taiwanese MNC

Nancy L. Bush, National University, USA

Sustainable Post-Merger Integration in European-Japanese Mergers and Acquisitions Through Effective Management of Cultural Diversity

Christian Hirt, University of Graz, Austria

Karin Sixl-Bornemann, University of Graz, Austria

Cultural Impacts On Intellectual Capital And Innovation

Siegfried P. Gudergan, University of Technology, Australia

Christine Soo, University of Technology, Australia

Session 4C (1:45pm-3:45pm) CROSS-CULTURAL BUSINESS RELATIONSHIPS AND COMMUNICATION

Chair: Mominka Fileva, Davenport University at Dearborn, USA

Additional Evidence of the Monotonic Positive Relationships Between Cultural Adaptation and Business Relationships: Americans Selling to Asians

Chanthika Pornpitakpan, National University of Singapore, Singapore

Distance Reduction in International Strategic Alliances - A Dyadic Perspective

Anna Marie Dyhr Ulrich, University of Southern Denmark, Sønderberg, Denmark

Svend Hollensen, University of Southern Denmark, Sønderberg, Denmark

International Business-to-Business Marketing Channel Communication Processes:
The Role of Cultural Distance

Bert Rosenbloom, Drexel University, USA

Trina Larsen, Drexel University, USA

Cross-Cultural-Management: Barriers To Austro-Thai Business Relationships - A Qualitative Research
Doris Ohnesorge, University of Innsbruck, Austria

Friday, December 14, 2001

Session 5A (8:00am-10:00am) CROSS-CULTURAL ISSUES IN ADVERTISING, MEDIA, AND ALCOHOL RESEARCH

Chair: Ronald J. Faber, University of Minnesota, USA

Perceived Impact Of Thin Female Models In Advertising: A Cross-Cultural Examination Of Third Person Perception And Its Impact On Behaviors

Fang Wan, Vanderbilt University, USA

Ronald J. Faber, University of Minnesota, USA

Anthony Fung, City University of Hong Kong, Hong Kong

The Social Relational Dimension of Individualist-Collectivist Values and its Effects on Television Commercials across Culture
Kyunghee Bu Paik, Hallym University, Korea

Globalization of Media and Media Consumption: The Case of Children's TV Programming

Claudia Mennicken, University of Witten/Herdecke, Germany

Trends in Alcoholic Beverage Consumption in Europe and the United States

David E. Smith, National University, USA

Session 5B (8:00am-10:00am) METHODOLOGICAL ISSUES IN CROSS-CULTURAL RESEARCH

Chair: Marcus Schmidt, Copenhagen Business School, Denmark

Utilizing Item Response Theory to Establish the Equivalence of Dichotomous Measures Across Two-Culture Groups

Susan Forquer Gupta, University of Wisconsin, Milwaukee, USA

Cross-Cultural Investigation of Central Tendency Errors in the Use of Semantic Differential Scales

Julie H. Yu, The Chinese University of Hong Kong, Hong Kong

Gerald Albaum, University of New Mexico, USA

A Method for Additive Bias Correction in Cross-Cultural Surveys

Joachim Scholderer, The Aarhus School of Business, Denmark

Klaus G. Grunert, The Aarhus School of Business, Denmark

Karen Brunsø, The Aarhus School of Business, Denmark

Lessons from a Comparative (Cross-Country) Study Using Conjoint Analysis: Why Not Use All the Information?

Niels J. Blunch, Aarhus Business School, Denmark

Session 5C (8:00am-10:00am) COUNTRY-OF-ORIGIN AND ETHNOCENTRISM RESEARCH

Chair: Myung-Soo Jo, McGill University, Canada

Country of Origin Image: A Cross Cultural Analysis

Arun Pereira, St. Louis University, USA

Chin-Chun Hsu, St. Louis University, USA

Sumit Kundu, St. Louis University, USA

Why Country-of-Origin Effects Vary in Quality Evaluation: A Theoretical Explanation

Myung-Soo Jo, McGill University, Canada

Ethnocentrism in Russia and India and Country-of-Origin Image of USA:
Implications for Marketing of US Products

Nabarun Ghose, Tiffin University, USA

Are Global-Minded Consumers Less Ethnocentric Buyers? A Cross-Cultural Comparison

Taewon Suh, St. Louis University, USA

Ik-Whan G. Kwon, St. Louis University, USA

Mueun Bae, Inha University, Korea

BREAK (10:00am-10:30am)

Session 6A (10:30am-12:30pm) CONSUMER TRUST, AGENCY, AND LOYALTY

Chair: David E. Smith, National University, USA

Why Consumers Trust or Distrust Marketers?:
A Cross-Cultural Study between the USA and Turkey

Lerzan Aksoy, Koc University, Turkey

Paul N. Bloom, University of North Carolina at Chapel Hill, USA

“India Will Survive:”
Understanding Consumer Agency in the Globalization Process in Emerging Markets

Giana M. Eckhardt, Australian Graduate School of Management, Australia

Humaira Mahi, Michigan State University, USA

Initial Pacific Rim Contrasts: Shoppers in China and Chile.

Fuan Li, Eastern Kentucky University, USA

J.A.F. Nicholls, Florida International University, USA

Nan Zhou, City University of Hong Kong, Hong Kong

Tomislav Mandokovic, Florida International University, USA

Guijun Zhuang, Xian Jiaotong University, China

Culture’s Influence on Customer Loyalty in the Service Context

Eugene S. Kim, University of Hawaii, Manoa, USA

Kawpong Polyorat, University of Hawaii, Manoa, USA

Session 6B (10:30am-12:30pm) CULTURAL INFLUENCES ON PRODUCTS AND BRANDS

Chair: Nanda K. Viswanathan, University of California, Riverside, USA

The Impact of Culture Orientation on Product Shape Preference

Yinlong Zhang, University of Pittsburgh, USA

Lawrence Feick, University of Pittsburgh, USA

Lydia J. Price, The Hong Kong University of Science & Technology, Hong Kong

Adwait Khare, University of Pittsburgh, USA

Transposition of a Human Personality Scale to Brands:
An Initial Cross-Cultural Test

Jean-Marc Ferrandi, University of Burgundy, France

Virginie De Barnier, EDHEC Nice, France

Dwight Merunka, IAE Aix en Provence, France

Pierre Valette-Florence, Université Pierre Mendès-France, France

Consumer Categorization and Choice of Fast-food Brands:
A Cross-Cultural Comparison

Michel Laroche, Concordia University, Canada

Ikuo Takahashi, Keio University, Japan

Maria Kalamas, Concordia University, Canada

Lefa Teng, Concordia University, Canada

Cultural Influences on Brand Identity Impressions: KFC in China and the United States

Terrence H. Witkowski, California State University, Long Beach, USA

Yulong Ma, California State University, Long Beach, USA

Dan Zheng, Qingdao University, China

Session 6C (10:30am-12:30pm) CROSS-CULTURAL CONSUMER PSYCHOLOGY

Chair: Fang Wan, Vanderbilt University, USA

Inner-Age Satisfaction in Africa and Asia: A Cross-Cultural Exploration

Benny Barak, Hofstra University, USA

Anil Mathur, Hofstra University, USA

Keun Lee, Hofstra University, USA

Yong Zhang, Hofstra University, USA

Emmanuel Erondu, Hofstra University, USA

An Exploratory Analysis of Contrast Effects in the Philippines and United States

Mary Conway Dato-on, Northern Kentucky University, USA

Robert Dahlstrom, University of Kentucky, USA

A Tale of Two Pizzas: Inclusion and Exclusion Processes in Choices Made by American and Italian Consumers

Irwin P. Levin, University of Iowa, USA

Marco Lauriola, University of Rome, Italy

Judy Schreiber, University of Iowa, USA

Gary J. Gaeth, University of Iowa, USA

LUNCH (12:30pm-1:45pm) SPECIAL PRESENTATION

"Cross-Cultural Cigarette Marketing and Advertising: WHO Cares?"

Richard Pollay, University of British Columbia, Canada

Session 7A (1:45pm-3:45pm) CULTURAL DIMENSIONS OF GIFTS, RITUALS, AND POSSESSIONS

Chair: Giana M. Eckhardt, Australian Graduate School of Management, Australia

Christmas Gift Search Behaviors: A Three-Country Comparison

Mark Cleveland, Concordia University, Canada

Barry J. Babin, University of Southern Mississippi, USA

Michel Laroche, Concordia University, Canada

Philippa Ward, Gloucestershire School of Business, UK

Interpreting Gift Giving from an Asian Perspective in a Business Context

Clare D’Souza, La Trobe University, Australia

How do you say ‘I do’?: An Analysis of Community and Socialization in Intercultural Wedding Message Boards

Michelle R. Nelson, University of Wisconsin-Madison, USA

Cele Otnes, University of Illinois at Urbana-Champaign, USA

Is There a Trans-cultural Meaning of Cherished Possessions?

Benoît Heilbrunn, E.M. Lyon, France

Søren Askegaard, University of Southern Denmark, Odense, Denmark

Session 7B (1:45pm-3:45pm) ISSUES IN CROSS-CULTURAL BUSINESS COMMUNICATION/HEALTH CONSUMPTION

Chair: Trina Larsen, Drexel University, USA

Japanese Business Communication from the Western Perspective: Duplicity or Effectiveness

Mominka Fileva, Davenport University at Dearborn, USA

Culture and Classical Rhetoric: Comparing Persuasive Orientations

Zhu Yunxia, UNITEC, New Zealand

Herbert W. Hildebrandt, University of Michigan, USA

The Effect Of Cultural Allegiance And Values On The Perception Of Spokespersons Who Deny Commercial Rumors

Thomas Kobinah, The University Of Western Australia, Australia
Dick Mizerski, The University of Western Australia, Australia

Culture, Consumption, and Health: A Comparative Analysis of Health Care Consumption Practices in America and Japan

H. Rika Houston, California State University, Los Angeles, USA

Session 7C (1:45pm-3:45pm) CULTURAL MARKETING (AND MONEY)

Chair: Claudia Mennicken, University of Witten/Herdecke, Germany

Korean Cultural Marketing in the Era of Global Competition
Geon C. Shin, Kyunghee University, Korea
Yonghee Park, Kyungin Women's College, Korea

Is Australia Another Anglo-American Country? A Review of the Australian Business Cultural Stereotype

Murray Rees, Swinburne University of Technology, Australia

Money Can’t Buy You Cultural Appreciation

Outi Niininen, University of Surrey, UK

Noreen Orr, University of Surrey, UK

Saturday, December 15, 2001

Session 8A (8:30am-10:30am) COMMUNICATION TECHNOLOGY/EURO ISSUES

Chair: Steven W. Staninger, University of San Diego, USA

Cross-Cultural Adoption of Wireless Communications: Effects of Cultural Distance and Country Characteristics

Sanna Sundqvist, Lappeenranta University of Technology, Finland

Lauri Frank, Lappeenranta University of Technology, Finland

Kaisu Puumalainen, Lappeenranta University of Technology, Finland

Cultural Impacts On The Adoption Of Information And Communication Technologies In Industrial After Sales Services: A Comparison Of Germany And Australia

Siegfried P. Gudergan, University of Technology, Australia

Volker Liestmann, Aachen University of Technology, Germany

A U.S. Perspective: The Euro and the European Consumer

Theresa A. Wajda, Kent State University, USA

John K. Ryans, Jr., Kent State University, USA

Cross-Cultural Acceptance of the Euro:
Assessing the Effectiveness of Public Information Marketing

Steven W. Staninger, University of San Diego, USA

Session 8B (8:30am-10:30am) MARKETING ACROSS CULTURES

Chair: Murray Rees, Swinburne University of Technology, Australia

A Quantitative Analysis of Middle East Trade

Rock-Antoine Mehanna, Wartburg College, USA

Assessing the Transportability of Measures across Cultural Boundaries: A Personal Selling Context

Casey L. Donoho, Northern Arizona University, USA

Joel Herche, University of the Pacific, USA

Michael J. Swenson, Brigham Young University, USA

Marketing Orientation and Interfunctional Dynamics:
A Comparison Between Poland and the United States

Dana-Nicoleta Lascu, University of Richmond, USA

Ryszard Kleczek, Oskar Lange Academy of Economics, Poland

Is Collectivism A Liability? The Impact of Culture on Trust, Customer Orientation and

Employee Satisfaction: A Seven-Nation Study

Lenard Huff, Brigham Young University, Hawaii, USA

Lane Kelley, University of Hawaii, Manoa, USA

BREAK (10:30am-11:00am)

Session 9 (11:00pm-12:00pm) BUSINESS MEETING AND CLOSING OF THE CONFERENCE