Conference Program
Ninth Cross-Cultural
Research Conference
December 10-14, 2003
Half Moon Bay Resort
Rose Hall, Jamaica
Program
Chair:
Søren
Askegaard, University of Southern Denmark, Odense
Local
Arrangements & Proceedings Editor:
Scott
M. Smith, Brigham Young University
Area
Coordinators:
Julie
Yu, Chinese University of Hong Kong (South/Southeast Asia)
Michael
J. Polonsky, Victoria University (Australia/New Zealand/ Oceania)
Lenard
Huff, Brigham Young University, Hawaii (North/South America)
Søren Askegaard, University of
Southern Denmark, Odense (Europe/Middle East/Africa)
Thursday, December 11,
2003
2:00pm-5:00pm
Registration Open, Half Moon Bay Resort
Session 1 (5:00
pm-5:45 pm) WELCOME ADDRESS
Søren Askegaard, SDU
Odense, Denmark
Thursday 6 pm-8 pm: Welcome Reception, Half Moon Bay Resort
Friday,
December 12, 2001
Session
2A (8:30am-10:00am) EMERGING
ECONOMIES
Chair: Charles A. Rarick, Barry University, USA
War Syndrome: Customers’ Reactions in
Southeastern Europe
Bruno Grbac, University of Rijeka, Croatia
Marcel Meler, University of Osijek, Croatia
Natašša Renko, University of Zagreb, Croatia
A. A. Tavakoli, Fayetteville State University, USA
B. Crnjak-Karanovic, University Of Split, Croatia
Alireza Lari, Fayetteville State
University, USA
Tiger
Surgical Supplies, LTD.: Pouncing on
Doi Moi Opportunities in the Emerging Economy of Vietnam
Charles A. Rarick, Barry University, USA
Session
2B (8:30am-10:00am) MANAGING
MANAGERS
Chair: Parissa Haghirian, Vienna University of Economics and Business Administration, Austria
Franck Brueck, Vienna University of Economics and Business Administration, Austria
Astrid Kainzbauer, Vienna University of Economics and Business Administration, Austria
Felicia G. Lassk, Northeastern
University, Boston, USA
Douglas Fugate, Western Kentucky University, USA
Parissa
Haghirian, Vienna University of
Economics and Business Administration, Austria
Session 2C
(8:30am-10:00am) BRAND NEWS
Chair: Benoît Heilbrunn, Lyon School of Management, France
Laura Ambroise, ESA, Grenoble, France
Jean-Marc Ferrandi, University of Dijon, France
Anne-Gaëlle Jolivot, HEC Montreal, Quebec, Canada
Dwight Merunka, Aix-en-Provence University, France
Pierre Valette-Florence, ESA Grenoble, France
Samira Zine-Danguir, IHEC Carthage, Tunisia
Analyzing Brand Names in
Bilingual Ads: Does Language Matter?
Prem N. Shamdasani, National University of Singapore
May O. Lwin, National University of Singapore
Corliss Green, Georgia State University, USA
Unwedge and Blandness: The Anthropological Challenge of the Chinese Culture on Occidental Brands
Benoît Heilbrunn, Lyon School of Management, France
BREAK
(10:00am-10:30am)
Session 3A
(10:30am-12:00) CROSS-CULTURAL PSYCHO
Chair: Stanley E. Fawcett , Brigham Young University, USA
Schema Theory: A
Cross-cultural Comparison
Sharon M. Smith, DePaul University
Dawn B. Lerman, Fordham University
Beliefs about Self and Others: A
Cross-Cultural Comparison of Ghana and the United States
Vanessa Gail Perry, George Washington University
Quinetta M. Roberson, Cornell University
Marlene D. Morris, Georgetown University
Moments of Angst and
What to Do about Them: A Triadic
Perspective
Stanley E. Fawcett, Brigham Young
University, USA
Mike D. Geurts, Brigham Young
University, USA
Gary K. Rhoads, Brigham Young
University, USA
Scott M. Smith, Brigham Young
University, USA
Mike J. Swenson, Brigham Young
University, USA
Session
3B (10:30am-12:00) M,
M&M (MOVIES, MUSIC and MULTITUDE
Chair: John F. Sherry, Jr., Northwestern University, USA
Dale W. Russell, San Diego State University, USA
Hip-Hop
Heard ‘Round the World: A
Cross-Cultural Examination of Consumer Implications of Urban Identity
Marlene D. Morris,
Georgetown University, USA
Girl of Many Lands:
Seeing the World through the Blue/Green/Gray/Hazel/Light Brown/Dark
Brown Eyes of Your American Girl Today
John F. Sherry, Jr., Northwestern University, USA
Robert V. Kozinets, Northwestern University, USA
Stefania Borghini, Northwestern University, USA
Nina Diamond, DePaul University, USA
Albert Muniz, DePaul University, USA
Mary Ann McGrath, Loyola University, USA
Session 3C
(10:30am-12:00) MACRO-LEVEL ISSUES: EDUCATION AND TELECOMMUNICATIONS
Chair: Terence Wendell Brathwaite, Coventry Business School, UK
Religion, Ethnicity, and Geography: A Cross Cultural Analysis of the Demand for Education in Ghana
Niels-Hugo Blunch, The George Washington University, USA
Niels J. Blunch, The Aarhus School of Business, Denmark
Does Education Matter? Behavioral Differences of Middle School Pupils, University Students and Professors from Ultimatum Bargaining Experiments in Singapore, Xiamen, and Lhasa
Fang-Fang Tang, Chinese University of Hong Kong
A. Vindelyn Smith-Hillman, University College Northampton, UK
Terence Wendell Brathwaite, Coventry Business School, UK
LUNCHTIME (12:00pm-1:30pm)
Session
4A (1:30pm-3:00pm) MEETING
PEOPLE: CROSS-CULTURAL INTERACTIONS
Chair: Katarzyna Englert, Curtin University of Technology, Perth, Australia
Concha Ramsey-Neeley, University of North Texas, USA
Pamela A. Kennett, University of New Orleans, USA
Epithet or Endearment? An Examination of
Cultural Contexts and Reactions
Carol M. Motley, Howard University, Washington, USA
Kellina M. Craig-Henderson, Howard University, Washington, USA
Katarzyna Englert, Curtin University of Technology, Perth, Australia
Laurence Dickie, Curtin University of Technology, Perth, Australia
Session 4B
(1:30pm-3:00pm) ADVERTISING ACROSS CULTURES
Chair:
Sebnem Burnaz, Istanbul
Technical University, Turkey
Effects
of Cross Cultural Advertising on Target Marketing Processes and Attitudes:
Insights
from a “Failed” Experiment
Anne M. Brumbaugh, Wake Forest University, USA
Sonya A. Grier, University of Pennsylvania / Stanford University, USA
Fear Appeals Between and
Within Cultures
Jerome D. Williams, The University of Texas at Austin, USA
Donnel A. Briley, Hong Kong University of Science and Technology
Sonya A. Grier, University of Pennsylvania, Philadelphia, USA
Geraldine R. Henderson, Howard University and University of Virginia, USA
Sebnem Burnaz, Istanbul Technical University, Turkey
Nimet Uray, Istanbul Technical University, Turkey
Berk Ataman, Tilburg University, The Netherlands
A. Banu Elmadag, Columbia University, USA
Saturday,
December 13, 2003
Session
5A (8:30am-10:00am) CROSS-CULTURAL
CONSUMER BEHAVIOR 1
Chair: Piotr Chelminski, Providence College, USA
Consumer Behavior and Information Literacy: A
Cross-Cultural Assessment
Steven W. Staninger, University of San Diego, USA
Lenita Davis, University of Alabama, USA
Sijun Wang, University of Alabama, USA
The Effects of Cultural Individualism on Consumer
Complaining Behavior
Piotr Chelminski, Providence
College, USA
Robin Coulter, University of Connecticut, USA
Session 5B
(8:30am-10:00am) PROMOTION AND SHOPPERS
Chair: Kimshyan Fam, City University of Hong Kong
The Relation among
Nationality, Personal Values and Consumer Behavior in Local Shopping Malls in
Eugene (United States), Montevideo (Uruguay) and Porto Alegre (Brazil)
The Impact of Package Size, Fill, and Unit Cost on Product Usage Amount
Chanthika Pornpitakpan, University of British Columbia & Monash
University, Malaysia.
Kimshyan Fam, City University of Hong Kong
Zhilin Yang, City University of Hong Kong
Session 5C (8:30am-10:00am) ACCULTURATION: CULTURES AND GENERATIONS
Chair: Dawn Lerman, Fordham University, USA
Sijun Wang, University of Alabama, USA
Betsy B. Holloway, Samford University, USA
Sharon E. Beatty, University
of Alabama, USA
Joseph Chen, Millward Brown
Goldfarb, Canada
May Aung, University of Guelph, Canada
Lianxi
Zhou, University of
Guelph, Canada
Vinay Kanetkar, University of Guelph, Canada
Joining a Consumer Society: Russian
Immigrant versus American Materialism
Dawn Lerman, Fordham University, USA
Sarah Maxwell, Fordham University, USA
BREAK (10:00am-10:30am)
Session 6A (10:30am-12:00) CROSS-CULTURAL CONSUMER BEHAVIOR 2
Chair: Lenard Huff, Brigham Young University, Provo UT, USA
Investigating Privacy Across
Cultures: Implications for Marketing and Consumer Research
Daniel Horne, Providence
College, USA
H. Rika Houston, California
State University Los Angeles, USA
David A. Horne, California State University Long Beach, USA
Effects of Country, Age and Gender on Levels
of Materialism in Canada and Japan
Harold J. Ogden, Saint
Mary's University, Halifax, Canada
First
or Second Skin? The Rise of Fetish Consumption Culture
Roy Langer, Roskilde University, Denmark
Cultural
Differences in Consumer Trust for Service Providers
Lenard Huff, Brigham Young University, Provo UT, USA
Session 6B
(10:30am-12:00) BE GOOD! ETHICAL ISSUES
Chair: Chandrika M. Kelso, National University, La Jolla, USA
Charles Chi Cui,
Vince Mitchell, UMIST, UK
Bodo Schlegelmilch,
Bettina Cornwell,
Anis Dzulkiflee,
Joseph Chan,
A
Cross-Country Exploration of Environmental Attitudes
Emine Sarigöllü, McGill University, Canada
Culture and
its Impact on Business Ethics
Chandrika M. Kelso, National University, La Jolla, USA
Thomas M. Green, National University, La Jolla, USA
Session
6C (10:30am-12:00) CROSS-CULTURAL
HRM AND OTHER MANAGEMENT ISSUES
Chair: Janet W. Licata, Southeastern Oklahoma State University, USA
The Impact
of Cross-Cultural Interactions on Small Work-related Groups
Paula Peter, Virginia Tech, Pamplin
College of Business, USA
David Brinberg, Virginia Tech, Pamplin College of Business, USA
Differences in Managerial
Preferences for B2B Relationships: A Comparison of Hungarian and American
Managers
Susan Forquer
Gupta, University of
Wisconsin Milwaukee, USA
Katalin Eibel-Spanyi,
Eastern Connecticut State University, USA
Resources Offered
and Sought in a Naïve Exchange System:
People as Products Revisited
Jane W. Licata, Southeastern Oklahoma State University
Abhijit Biswas, Louisiana State University
LUNCHTIME (12:00pm-1:30pm)
Session
7A (1:30pm-3:00pm) RETAIL
DETAILS
Chair: Lisa Simpson, University of Otago, New Zealand
Rudolph Brown, Victoria University, Australia
Zhilin Yang, City University of Hong Kong
Lisa Simpson, University of Otago, New Zealand
Session 7B
(1:30pm-3:00pm) CROSS-CULTURAL
MARKETING
Chair: William
K. Darley, The University of Toledo, USA
Nelson Oly Ndubisi, Universiti Malaysia Sabah
Stephen Laison Sondoh Jr., Universiti Malaysia Sabah
Globalization of Marketing Strategy and its
Cultural Consequences
Stephen H. Craft, Towson
University, USA
Reaching and Serving Global Consumers in an
Internet Era: Rethinking Marketing Strategies
William
K. Darley, The University of Toledo, USA
Session
7C (1:30pm-3:00pm) WEIGHING
SCALES
Chair: Alvin Chan, University of Western Sydney,
Australia
Measuring French Nostalgia: The Validation of The Holbrook’s Nostalgia Proneness Scale in France
Adilson Borges, Reims School of Management, France
Gaëlle Boulbry, University of Rennes, France
A Cross-Cultural/National Study
of Respondents’ Use of Extreme Categories for Rating Scales
Gerald Albaum, University of New Mexico,
USA
Developing a Multi-Item
Index to Measure Australian and Chinese Ethnicity
Alvin
Chan, University of Western Sydney, Australia
John Rossiter, University of
Wollongong, Australia
Session
8 (3.30 pm-4.30pm) PLENARY SESSION: BUSINESS MEETING
AND CLOSING OF THE CONFERENCE
Sunday, December 14, 2003
Enjoy!