Conference Proceedings
Eleventh Cross-Cultural Research
Conference
December 11-14, 2005
Hyatt Dorado Beach
Resort and Country Club
Puerto Rico, USA
Forward to the
Proceedings
Conference Program
Program Chair:
Lenard C. Huff, Brigham Young University-Hawaii
Local Arrangements:
Scott M. Smith, Brigham
Young University
Proceedings Editors
Lenard C. Huff, Brigham Young University-Hawaii
Scott M. Smith, Brigham
Young University
Area Coordinators:
Lenard Huff, Brigham
Young University
- Hawaii (North/South
America)
Julie Yu, Chinese University of Hong Kong (South/Southeast
Asia)
Michael J. Polonsky, Victoria
University (Australia/New Zealand/Oceania)
Soren Askegaard, University
of Southern Denmark, Odense
(Europe/Middle East/Africa)
Sunday, December 11, 2005
5:00 - 6:00 Registration Opens, Hyatt Dorado
Beach Resort and Country
Club
6:00 - 7:00 Opening Reception, Hyatt Dorado
Beach Resort and Country
Club
Monday, December 12, 2005
Session 1 (8:00 a.m. - 8:30 a.m.) WELCOME
Session 2A (8:35 a.m. - 10:00 a.m.) VACATION AND TRAVEL
Cultural Influences on Cross-Border Vacationing
Kenneth R. Lord, Mercer
University, USA
Sanjay Putrevu, University at Albany,
State University of New York,
USA
Shi Yi Zheng, Hong Kong
Baptist University,
Hong Kong
Does Tourist National
Culture Influence the Importance of Destination Attributes?
Yvette Reisinger, Florida International University - Biscayne Bay, USA
Felix
Mavondo, Monash University,
Clayton campus, Melbourne, Australia
Emotional Orientation and the International
Tourist Role Scale: Cross-Cultural
Stability?
Jürgen
Gnoth, University of Otago, Dunedin,
New Zealand
Andreas
H. Zins, University of Economics and Business
Administration, Austria
Session 2B (8:35 a.m. - 10:00
a.m.) CULTURAL INTEGRATION AND ACCULTURATION
Muslims
in Europe: Challenges of Cultural Integration
Steven W. Staninger, University of San Diego, USA
The
Effects of Acculturation and Microculture on the Use of Banks: A Cross-Cultural Analysis of Hispanic and
Latino Immigrants
Vanessa Gail Perry, George
Washington University, USA
Consumer, Ethnicity, and Transition: Considering Acculturation Processes in a
Global Consumer Culture
Helene Cherrier, The University of Sydney, Australia
Caroline Lego Munoz, Fairleigh
Dickinson University, USA
Natalie T. Wood, Saint Joseph’s
University, USA
Session 2C: (8:35 a.m. - 10:00 a.m.) TELEVISION AND MOVIES
Asterix in the Matrix®: An Empirical
Investigation of the Relationship between Anti-Americanism and Movie
Consumption in France
Dale W.
Russell, University of Amsterdam, The Netherlands
Christel A.
Russell, San Diego State University,
USA
Television Commercials Targeted to Young Children: A Multi-Country Content Analysis
Aysen
Bakir, Illinois State University, USA
Stephen
A. Goodwin, Illinois State University, USA
The Influence of Religious Culture and Religiosity
on Television Viewership and Attitudes
Scott M. Smith, Brigham Young
University
Chad Allred, Brigham Young
University
Lenard C. Huff, Brigham
Young University
- Hawaii
BREAK (10:00 a.m. - 10:30 a.m.)
Session 3A (10:30 a.m. - 12:00 noon) CULTURE AND SERVICES
Cross-Cultural Services Research: A Review of the
Literature and Future Research Directions
Jingyun Zhang, Bowling
Green State University, USA
Sharon E. Beatty, University of
Alabama, USA
Gianfranco Walsh, Strathclyde
Business School,
Glasgow, UK
Are There Cultural
Differences in Travel Risk Perceptions?
Yvette Reisinger, Florida International University - Biscayne Bay, USA
Felix
Mavondo, Monash University,
Clayton campus, Melbourne, Australia
You are not my type!! The influence of
stereotypes in the service encounter
Lenita Davis, University of Alabama, USA
Corliss Thornton, Georgia
State University, USA
Session 3B (10:30 a.m. - 12:00 noon) ORGANIZATIONAL BEHAVIOR
The Study of Meaning of Working and Managerial Job Fit: Possible Cultural Changes
Maman Kusman
Sulaeman, University of Padjadjaran, Bandung,
Indonesia
An Exploratory Cross-Cultural Investigation into the 'Asian Way' of Undertaking Business in the
U.K.
Shiv Chaudhry, University of Central England, UK
Dave Crick, University of Central England, UK
Recruitment and Selection Processes in Australia and
China:
Rewards from Common Sense and Plain Dealing
Carolyn Dickie, Curtin University
of Technology, Perth, Australia
Laurence Dickie, Curtin University
of Technology, Perth
Australia
Session 3C
(10:30 a.m. - 12:00 noon) ADVERTISING
AND TELEVISION
The Consumption and
Cultural Reappropriation of Imported TV Programs
Cristel Antonia Russell, San Diego State University, USA
Disclaimers
in Children’s Commercials: A Perspective
From Turkey and United States
Aysen Bakir, Illinois
State University, USA
Policies and Practices of
International Advertising Standardisation in the MERCOSUR
Fernando
Fastoso, University of Bradford,
UK
Dr. Jeryl
Whitelock, University of Bradford,
UK
LUNCH (12:00 noon - 1:30 p.m.)
Session 4A (1:30 p.m. - 3:00
p.m.) MANAGING IN MULTICULTURAL
ENVIRONMENTS
Is Diversity
Management Culturally Biased? Understanding,
Measuring and Supporting Diversity in Multinational Contexts
Quinetta M. Roberson, Cornell
University, USA
Vanessa Gail Perry, George
Washington University, USA
Toward a New Paradigm in Intercultural Management
William R. Venable, Oklahoma
State University, USA
Aswin Subanthore, Oklahoma State University, USA
Managerial Competency
Assessment: A Cross-Cultural Study of
American and East Asian Managers
Dr
Eric Chong, Victoria University of Wellington,
New Zealand
Session 4B (1:30 p.m. - 3:00 p.m.) CULTURAL VALUES AND NORMS
An Exploratory Investigation of
Materialism, Horizontal Versus Vertical Individualism-Collectivism, And Their
Relationships: A Study of Four Countries
Kittichai Watchravesringkan, University
of North Carolina at Greensboro, USA
Deborah Brown McCabe, Arizona
State University, USA
Jennifer Yurchisin, Iowa
State University, USA
Converging Cultural Values? A Comparative Study of Chinese and U.S.
College Students
Zhihong Gao, Rider
University, USA
Cynthia M. Newman, Rider
University, USA
Do Relational Norms
Build Trust, or Does Trust Allow Relational Norm Formation? A Chicken and Egg Dilemma Dependent Upon
Cultural Context
Susan Forquer Gupta, University
of Wisconsin-Milwaukee, USA
Session4C (1:30 p.m. - 3:00 p.m.) PUBLIC POLICY AND SERVICES
Reference Group Influence: A Cross-Cultural Study on
Public Services
Francisco Guzman Garza, ITESM, Mexico
Jordi Montana, ESADE, Spain
Vicenta Sierra Olivera, ESADE, Spain
An Exploration of How Cross-Cultural Dimensions Influence the Implementation of Microenterprise Programs
Doug Fugate, Western Kentucky University, USA
Felicia G. Lassk, Northeastern University, USA
Developments in Online Privacy Regulations and an Assessment of Privacy Practices in China and Japan
Jerome D. Williams, The University of Texas at Austin, USA
May Lwin, Nanyang Technological University, USA
Tuesday, December 13, 2005
Session 5A (8:30 a.m. - 10:00 a.m.) RE-EXAMINING CROSS-CULTURAL
CONCEPTUALIZATIONS
Age, Gender and Country Effects on Cultural Dimension In
Canada and China
Harold Ogden, Saint Mary’s University, Halifax, Canada
Cheng Shen, Zhongnan
University, Wuhan, China
A
Test of the Validity of Hofstede’s Cultural Dimensions
Jeffrey G. Blodgett, University
of Illinois at Springfield
Gregory M. Rose, The University
of Washington at Tacoma, USA
Linda M. Horton, University of Akron, USA
Aysen Bakir, Illinois State University, USA
Cross-Cultural Conceptualizations Revisited
Sunil Kumar Singh, FPM Student, Bangalore,
India
Manu Parashar, FPM
Student, Bangalore, India
Session 5B (8:30 a.m. - 10:00 a.m.) RESEARCH AND TEACHING METHODS
Enhancing Cross-cultural Competences in Management Education – Perspectives for Research
Mike Bryant, ESC Clermont, France
Eduardo Guzman, ITESM, Mexico
Søren Askegaard, University of Southern Denmark, Odense
Are There Central Tendency Errors in Simple Rating Scales?
Gerald Albaum, University of New Mexico, USA
Robert D. Rogers, Market Metrics Southwest, USA
Catherine Roster, University of New Mexico, USA
Julie H. Yu, The Chinese University of Hong Kong
Teaching Entrepreneurship and Diversity Management Within the Integrated Business Core
Lenard Huff, Brigham Young University - Hawaii, USA
BREAK (10:00 a.m. - 10:30 a.m.)
Session 6A (10:30 a.m. - 12:00
noon) SPECIAL SESSION HONORING PAUL GREEEN:
WHAT WE LEARNED AFTER YEARS OF MENTORING BY PAUL GREEN
Chairperson: Scott M. Smith, Brigham
Young University
(USA)
How to be a
Methodologist
Gerald Albaum, University of New Mexico, USA
The Perspective from a
Combined 60+ Years
Frank J. Carmone, Jr., Wayne
State University, USA
Catherine Schaffer, University
of Pennsylvania, USA
Measurement and
Analysis of Cross-Cultural Issues
Scott M. Smith, Brigham
Young University, USA
Discussant: Paul E. Green, University of Pennsylvania, USA
Session 6B (10:30 a.m. - 12:00 noon) SHOPPING AND RETAILING
A
Typology of Format Adaptation Strategies in Comparative Retailing
Anand
Ramanathan, I.I.M. Bangalore, FPM Office, Bangalore,
India
Browsing
and Socializing in a Public Urban Marketplace:
A Study of a Night Market in Taiwan
David Ackerman, California
State University,
Northridge, USA
Shopping and
Buying Decision on Consumers’ Decision-Making Styles – A Cross-Cultural Study
of the Youth Chinese and Macanese
Sio Wang Ng, Macao Polytechnic Institute, Macao
LUNCHTIME (12:00 noon - 1:30 p.m.) Featuring a presentation by Kellina M.
Craig-Henderson of the National Science Foundation on opportunities and
strategies for obtaining funding for research
Session 7A (1:30 p.m. - 3:00 p.m.) CONSUMER BEHAVIOR
Antecedents and Consequences of “Ideal” Consumer
Behaviors: A Cross-Cultural Comparison
Dr. Venkat Mummalaneni, Virginia State University, USA
A Cross-Cultural Analysis
of Consumer Misbehaviors
Vince Mitchell, City University
of London, UK
G. Balabanis, City University
of London, UK
B. Schlegelmilch, Vienna Univ.of Economics
and Business Administration,
Austria
B. Cornwell, University of Queensland
Business School, Australia
Consumer Narratives of a Fat vs. Fit Female
Body Type: A Cross-Cultural Cross-Gender Projective Study
Søren
Askegaard, University
of Southern Denmark
Benoit
Heilbrunn, ESCP-EAP, France
Session 7B (1:30 p.m. - 3:00 p.m.) Hip-Hop and African American
Culture
It’s All
About the Bling Bling: Hip Hop Culture
and its Effect on Brand Selection and Consumption Across Cultures
Andrew Lindridge, University of Manchester, UK
Lenita Davis, University of Alabama
Onyipreye Ekperi, University of
Manchester, UK
What on Earth is Hip Hop?
Exploring the Cross-Cultural Presence of a Growing Genre
Geraldine R.
Henderson, The University of Texas at Austin,
USA
Carol M.
Motley, Howard University,
USA
Shopping for Interracial Intimacy? A Content
Analysis of African American Men’s Personal Advertisements
Kellina M. Craig-Henderson, National Science Foundation, USA
Wednesday, December 14, 2005
Session 8 (8:30 a.m.
- 10:00 a.m.) BUSINESS MEETING AND
CLOSING
OF THE CONFERENCE