Conference Program
Twelth Cross-Cultural Research Conference
December 12-15, 2007
Hilton Hawaiian Village
Honolulu, HI
Program Chair:
Lenard C. Huff, Brigham Young University-Hawaii
Local Arrangements:
Scott M. Smith, Brigham Young University
Proceedings Editors
Scott M. Smith, Brigham Young University
Kristie Seawright, Brigham Young University
Lenard C. Huff, Brigham Young University-Hawaii
Area Coordinators:
Lenard Huff, Brigham Young University - Hawaii (North/South America)
Julie Yu, Chinese University of Hong Kong (South/Southeast Asia)
Michael J. Polonsky, Victoria University (Australia/New Zealand/Oceania)
Soren Askegaard, University of Southern Denmark, Odense (Europe/Middle East/Africa)
Wednesday, December 12, 2007
5:00 - 6:00 Registration Opens, Hilton Hawaiian Village
6:00 - 8:00 Opening Reception Kalia Tower, 2nd Floor
Thursday, December 13, 2007
SESSION 1 (8:00 a.m. - 8:30 a.m.) WELCOME
SESSION 2A (8:35 a.m. - 10:00 a.m.) ACCULTURATION AND CULTURAL IDENTITY
A Review of Acculturation and Ethnic Identity Research
Alison Ku, University of Guelph
May Aung, University of Guelph
The Process-orientation of Acculturation: National Culture as an Operant Resource
Melissa Archpru Akaka, University of Hawaii
Andrew Lindridge, The Open University
Charles C. Cui, The University of Manchester
Mai Chi, The University of Manchester
SESSION 2B (8:35 a.m. - 10:00 a.m.) CULTURE AND FOOD
Food for Thought: An Examination of Cross Cultural Traditions With Family and Food
Are There Differences in International Visitors’ Motivation for Attending Wine and Food Festivals?
Yvette Reisinger, Temple University
Kwang-Soo Park, Temple University
Comparing Italian and Canadian Farmers’ Markets
Michael D. Basil, University of Lethbridge
BREAK (10:00 a.m. - 10:30 a.m.)
SESSION 3A (10:20 a.m. – 12:00 noon) THE INFLUENCE OF RACE ON MARKETING AND CONSUMER BEHAVIOR
A Cross-Cultural Investigation of Racial-Profiling within the Service Context
Lenita Davis, University of Alabama
Corliss Thornton, Georgia State University
Andrew Lindridge, The Open University
Jerome Williams, The University of Texas
Yuvay Jeanine Meyers, The University of Texas
A. Danielle Parker, The University of Texas
Feeling Valued Versus Feeling Vulnerable: Cultural Differences in Service Expectations
Kimberly Dillon Grantham, The University of Georgia
Geraldine R. Henderson, Northwestern University
SESSION 3B (10:20 a.m. - 12:00 noon) ORGANIZATIONAL BEHAVIOR AND MANAGEMENT
Corporate Support for Employee Volunteerism Within Canada: A Cross Cultural Perspective
Mary Runte, University of Lethbridge
Debra Basil, University of Lethbridge
Robert Runte, University of Lethbridge
Exploring Workplace Friendships in Business
Laurie Dickie, Curtin University of Technology
Carolyn Dickie, Curtin University of Technology
Fairness Reactions to Personnel Selection Methods in Italy and the United States
Quinetta M. Roberson, Cornell University
Vanessa Gail Perry, George Washington University
Employee Perception Upon Japanese and Indonesian Charismatic Leadership Style and its Influence Upon Intended Behavioral Change
Maman Kusman Sulaeman, University of Padjadjaran
Rizal Mulyana, Bandung and Bank Indonesia, Palembang
LUNCH (12:00 noon - 1:30 p.m.)
SESSION 4A (1:30 p.m. - 3:00 p.m.) CONSUMER BEHAVIOR 1
Yvette Reisinger, Temple University
Conformity or Uniqueness? The Effect of Culture on Consumers’ Choice
Beichen Liang, East Tennessee State University
Shahina Pervin, Southampton Solent University
SESSION 4B (1:30 p.m. - 3:00 p.m.) THE INTERNET AND TECHNOLOGY
May O. Lwin, Nanyang Technological University
Mariea Grubbs Hoy, University of Tennessee
Comparison of U.S., Korean and Indian Apparel Web Sites
Seunghee Cha, Oregon State University
Linga Shweta Reddy, Oregon State University
An Exploratory Study of the Influence of Ethnocentrism on Perceived Reliability of Technology
Dr. Giuseppe Marelli, Touro University
Dr. Alan B. Flaschner, Touro University
Dr. Cathy Goodwin, Touro Unviersity
A Cross-Cultural Study on Mobile Internet Usage
Mahsa Asil, University of Dallas
Ramin Vatanparast, Nokia Inc.
Friday, December 14, 2007
SESSION 5A (8:30 a.m. - 10:00 a.m.) SPORTS AND MOVIES
‘Michael Vick, David Beckham, and Me’: The Perceived Sports Relationships of the Global Consumer Segment of Sports Fans
Geraldine R. Henderson, Northwestern University
Nakeisha Ferguson, The University of Texas at Austin
The Importance of the Youth Consumer in Global Sports Companies
Zoya Pavlovskaya, St. Joseph’s University
Julie Stanton, Saint Joseph's University
Comparisons of Chinese and American Online Discourse in Movie Reviews: Some Propositions
Fiona Sussan, George Mason University
Laurie A. Meamber, George Mason University
Richard Baker Hall, Marketing Researcher
SESSION 5B (8:30 a.m. - 10:00 a.m.) MANAGEMENT AND ECONOMICS
Tao Gao, Northeastern University
Talin E. Sarraf, Prudential Douglas Elliman Real Estate
Price-Quality Schema Orientation and Market Efficiency Perceptions
Mu Mu, University of Lethbridge
Tanya Drollinger, University of Lethbridge
Debra Basil, University of Lethbridge
Gerald Albaum, University of New Mexico
Robert A. Peterson, The University of Texas at Austin
Scott M. Smith, Brigham Young University
BREAK (10:00 a.m. - 10:20 a.m.)
SESSION 6A (10:20 a.m. - 12:00 noon) ADVERTISING
Dreams and Taboos: A Cross-Cultural Comparison of Home Loan Advertising
Vanessa Gail Perry, The George Washington University
Peggy Lewis, Howard University
A Cross Cultural Analysis of Guilt and Shame in Advertising
Mandy H. Ortiz, University of Alabama
Delonia Cooley, Texas Southern University
Lenita Davis, University of Alabama
Some Cultural Aspects of Czech and European Advertising (Beer Advertising in Selected EU Countries)
Jaroslav Svetlik, Tomas Bata University
Eliska Kubickova, Tomas Bata University
Petr Podlesak, Tomas Bata University
SESSION 6B (10:20 a.m. - 12:00 noon) METHODOLOGY AND MEASUREMENT
Measurement Invariance of the Portrait Values Questionnaire across 25 European Countries
Joachim Scholderer, University of Aarhus
Measuring tradeoffs across cultures: A comparison of rating scale and best-worst approaches
Julie Anne Lee, University of Western Australia
Geoffrey N. Soutar, University of Western Australia
Jordan Louviere, University of Technology Sydney
Timothy M. Daly, University of Western Australia
Risks of Bi-Country Comparisons in Cross-Cultural Research
George R. Franke, The University of Alabama
R. Glenn Richey, Jr., The University of Alabama
LUNCHTIME (12:00 noon - 1:30 p.m.)
SESSION 7A (1:30 p.m. - 3:00 p.m.) CONSUMER BEHAVIOR 2
From Paper to Plastic: U.S. Immigrants Struggle with the Concept of Credit
Natalie T. Wood, Saint Joseph's University
Caroline Lego Munoz, Fairleigh Dickinson University
A Cross-Cultural Examination of Consumer Wait Time Perception: Russia and the U.S.A.
Kristie Seawright, Brigham Young University
Scott Sampson, Brigham Young University
Benjamin Wanamaker, Price Waterhouse Coopers
A Multi-Attribute Analysis of Comparative Evaluations of Soft Drinks Across Countries
Aron M. Levin, Northern Kentucky University
Michael Cook, Givaudan Flavours
Irwin P. Levin, University of Iowa
SESSION 7B (1:30 p.m. - 3:00 p.m.) BRAND IMAGE AND IDENTITY
The Brand Image of Mexican Media Companies: A Cross-National Comparison
Francisco Guzmán, University of North Texas
Audhesh Paswan, University of North Texas
Vicenta Sierra, ESADE
Marketing Catholic Higher Education: Evolving Brand Identities
Steven W. Staninger, University of San Diego
National Culture Measures and Brand Issues: Can a Global Brand Image Exist?
Susan Forquer Gupta, Monmouth University
Doan Winkel, University of Wisconsin Milwaukee
Laura Peracchio, University of Wisconsin Milwaukee
SPECIAL SESSION (3:10 – 4:00 p.m.)
FORMING AN ORGANIZATION FOR CROSS-CULTURAL BUSINESS RESEARCH
We will discuss the possible formation of an official organization devoted to cross-cultural business research and understanding
Saturday, December 15, 2007
SESSION 8 (8:30 a.m. - 10:15 a.m.) A POTPOURRI OF TOPICS
Forgiveness, Trust Restoration and Reconciliation: A Cross-Cultural Comparison
Lenard C. Huff, Brigham Young University - Hawaii
Configuring Chinese Ethnicity and Values: Regional Potential in South-East Asia
Werner Soontiens, Curtin University of Technology
Carolyn Dickie, Curtin University of Technology
Understanding Cross-Cultural Environments: A Video Case for Classroom Use
Kristie K. Seawright, Brigham Young University
Larry L. Seawright, Brigham Young University
FINAL WRAP-UP SESSION (10:30 – 11:30) Plan the 2009 Conference