Seventh Cross-Cultural Consumer and Business
Studies Research Conference
Cancun, Mexico

December 12-15, 1999
Hyatt Regency Cancun
Cancun, Mexico

Co-Sponsored by the
Association for Consumer Research
and the
American Psychological Association (Section 23)

Conference Committee
Gerald Albaum, University of New Mexico and University of Oregon
Scott M. Smith, Brigham Young University

Editor
Scott M. Smith, Brigham Young University

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