Chapter Outline:
Available Draft Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14

Ch 1: An Introduction to the Internet Past, Present, and Future

Ch 2: Researching Internet Users and Markets

Ch 3: Essential Marketing Concepts For the Internet

Ch 4: Targeting Your Customers

Ch 5: Understanding the Internet: Site Types, Objectives, and Models

Ch 6: Auditing the Competitions: Who Are Our Competitors and What Are They Doing?

Ch 7: Success Strategies for Internet Commerce

Ch 8: Developing A Sales Strategy That Makes Money on the Internet

Ch 9: Developing Headlines and Copy that Sell

Ch 10: Designing a Killer Web Site

Ch 11: Becoming an Internet Graphics Wizard

Ch 12: Making an Interactive Commerce Site

Ch 13: Driving Traffic to Your Site: Search Engines and Site Optimization

Ch 14: Strategies for Internet Expansion and Growth

Appendix A: Using Search Engines

Appendix B: HTML Programming

Appendix C: A Primer to Creating Graphics

Appendix D: Site add-ons: Search Engines, Banners and More

Appendix E: Glossary of Internet Terms

Appendix F: Our Website and available Software

Chapter 1, "An Introduction to the Internet Past, Present, and Future", presents an introduction to the Internet. We have examined past technology and in a futuristic sense have attempted to determine what the Internet holds for us both as individual members of society and as members of the business community.

Chapter 2, "Researching Internet Users and Markets", focuses on the demographics of the growing Internet market who is using the Internet, who will be using the Internet, and how we determine if the customers for our specific business are there?

Chapter 3, "Essential Marketing Concepts For the Internet", provides a summary of marketing concepts critical to conducting business on the Internet.

Chapter 4, "Targeting Your Customers", presents methodologies for understanding the needs and motivations of customers who visits your web site. This chapter focuses on how to use focus groups and in depth interviews to identifying features and benefits that are important to customer. Means -- ends analysis is discussed as a methodology that is useful and developing web site theme headlines and copy.

Chapter 5, "Understanding the Internet: Site Types, Objectives, and Models", introduces us to a variety of Internet site types, and the associated components that are required to build a specific site.

Chapter 6, "Auditing the Competition: Who Are Our Competitors and What Are They Doing?" presents the basics of conducting a competitive analysis. Understanding the messages and technologies employed by the competition is critical in keeping abreast of the marketplace and attracting new customers.

Chapter 7, "Success Strategies for Internet Commerce" focuses on a series of cases to describe business models used for the Internet. We examine such companies as DELL, FedEx,  Amazon, Landsend, IMALL, GeoCities, Yahoo,and Direct1. We focuses on the importance of developing in maintaining a sales process when doing business on the Internet.

Chapter 8, "Developing A Sales Strategy That Makes Money on the Internet" focuses on the importance of developing and maintaining a sales process when doing business on the Internet. 

Chapter 9, "Developing Headlines and Copy that Sell" focuses on the story that we tell when presenting Website information. Principles of advertising used by hundreds of corporations are presented as they are applied to the Internet. Where and how to emphasize information to achieve maximum results from your web site.

Chapter 10, "Designing a Killer Web Site" shows how you can use 10 principles of layout and design to create Websites that reach your goals.

Chapter 11, "Becoming an Internet Graphics Wizard" presents basic principles of graphic design. You'll learn how to develop and find graphics for the Internet.

Chapter 12, "Making an Interactive Commerce Site" discusses setting up a server and features that are necessary for Internet commerce. The will learn about various types of servers,  and specific features to look for when acquiring a server.  In addition, we consider the add-ons that may be placed on your web server: search engines, shopping carts, databases, order and purchase forms, and a collection of Java scripts.

Chapter 13, "Driving Traffic to Your Site: Search Engines and Site Optimization" discusses search engine listings in traditional methods of promotion that are required for effective Internet marketing. Search Engine Audits and Site Feedback", discusses auditing and diagnosing Internet search algorithms. You'll learn how to determine search engine positioning and how to improve your search ranking. We next focus on how to track customer movements are your site in determine who they are and what they look at.

Chapter 14, "Strategies for Internet Expansion and Growth" introduces the concept of dynamic market strategies that reflect your business and Internet activities. This chapter provides an epilogue for strategy development by focusing on Websites that produce results. The final chapter of this book focuses on the bottom-line: How do we make money on the Internet?