Course Outline Assignments and Projects Grading Policies Course Software Downloads Internet Marketing Text Back to the Marketing Page



Prof.. Scott M. Smith
634 TNRB
Brigham Young University
Provo, UT 84602

801.376.1339
smsmith@byu.edu
Introduction
 Internet marketing is an elective course directed at integrating market strategy, research, sales and advertising concepts into the development of an actual site for conducting business on the Internet.  

The course is structured as a set of learning activities that focus on developing and implementing a strategy for an Internet business. 
A term project is required that develops a business website.

The 10 Primary Coursework Activities
  1. Understand the Internet and Areas of Growth
  2. Conduct a Competitive Analysis and Audit of Internet Marketing Efforts
  3. Segment Internet Customers Using Attribute and Benefit Analyses
  4. Develop a Sales Process for the Internet
  5. Understand Principles of Internet Site Design and Layout
  6. Develop Message, Theme, Headlines and Copy for an Internet Site
  7. Develop Graphics for Web site Construction
  8. Demonstrate the Use of Web Site Addons: Search Engines, Databases
  9. Set up a Commerce Site, Order and Purchase Forms
  10. Know How to Find and Set up an Internet Server
  11. How to Conduct Audits and Obtain Feedback from Your Site
  12. Develop Internet Strategies for Expansion and Growth