Required Texts:

Internet Marketing (Available Online) by Scott Smith, Brigham Young University, 1999

Yale Web Style Guide (Available Online)  or purchase from Amazon 
by Patrick J. Lynch, Yale University School of Medicine and Sarah Horton,
Dartmouth Curricular Computing, 1999

Creating Killer Web Sites:
Bare Bones HTML Guide
HTML Style Guide
A Beginner's Guide to HTML by NCSA

Some Helpful Readings:
There are many e-commerce and Internet Marketing books available on Amazon.com

On-Line Readings:


Glossary of Internet Terminology: Glossary of Internet Terminology

Planning your Web Site: Developing an Internet Business Site (Explains Term Project)

Understanding Your Market: A Means End Analysis (Explains Term Exercise)

Designing your Web Site: Style Guides for Layout and Design

Designing your Web Site: Building a Web site that Gets Results

Designing your Web Site: Developing Display Ad Layout

Designing your Web Site: Page Development Outline

Designing your Web Site: Introduction to HTML Programming