Table of ContentsCrossing the Chasm Factors Affecting Speed of Adoption Customer Value - Benefits-Price Technology Innovators Examples of Slow Adoptions Adoption Chasm Early Adoptors Visionaries vs Pragmatists Visionaries vs Pragmatists Technology's Early Majority Technology's Late Majority Technology's Laggards Technology's Adoption Cycle Competitive-Positioning Compass Competitive-Positioning Compass Competitive-Positioning Compass Positioning Positioning Positioning Examples Crossing the Chasm Requires a Shift in Delivered Values Core and Augmented Products Go To Market Strategies The Technology Adoption Landscape Simplified Whole Product Model Bowling Alley Market Development Key Bowling Alley Target Criteria Rewards from Bowling Alley Strategy The Case Against a Bowling Alley Strategy The Technology Adoption Landscape The Bowling Alley vs The Tornado Principles of Tornado Marketing The Technology Adoption Landscape The Tornado vs Main Street The Technology Adoption Landscape |
Author: Scott Smith
Email: smsmith@byu.edu High Technology Marketing Course Page: |