Concept Summary of Direct From DELL Strategies That Revolutionized an Industry By Michael Dell

9/20/99


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Table of Contents

Concept Summary of Direct From DELL Strategies That Revolutionized an Industry By Michael Dell

Timeline

Timeline

Dell’s Entrepreneurial Spirit

Dell Computer

Strategic Questions

Customer Lessons Learned

Key Actions

Market Lessons Learned

Analysis is Key

Dell Market Structure Changes Over Time

Managerial Lessons Learned

Key Recruiting Issues

Talking to Employees

Train Employees to be Owners

Dell Market Coups

Enter the Web

Enter the Web

Market Strategy

A Customer Focused Philosophy

Forging Alliances

Differentiation: The Competitive Edge

Author: Scott Smith

Email: smsmih@byu.edu

Home Page: http://marketing.byu.edu/htmlpages/courses/693br/main.html