A Course of Study of
Marketing in a High Technology Business
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High Technology Marketing & Brand Management | |
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A Course of Study of
Marketing in a High Technology Business |
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Prof. Scott M. Smith 678 TNRB Brigham Young University Provo, UT 84602 801.378.5569 smsmith@byu.edu |
Grading Policies and Procedures This course is taught as a readings and discussion seminar. Students are expected to read the assigned materials and come to class prepared for discussion of key concepts and insights gained.
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