High Technology Marketing & Brand Management Course Outline grading

A two part course of study for Brand Management plus Marketing and Brand Management in a High Technology Business

 Text and Readings Back to the Marketing Page


Prof. Scott M. Smith
678 TNRB
Brigham Young University
Provo, UT 84602

801.378.5569
smsmith@byu.edu 		 
Introduction
High Technology Marketing and Brand Management is an elective course directed understanding brand management as it applies to package goods products and to the markets and the marketing processes in a high technology industry. 

This course follows two streams of branding.  The first is that of high tech, where many managers are entrepreneurs who must ride the wild growth and development cycle of a high technology. The second focuses on brand and service development strategies as they apply to more traditional products. 

With this in mind, our course objective is to understand and be able to implement brand and market strategies that produce leadership opportunities for brands in both the high-tech and consumer goods/service sectors of the economy.