A Course of Study of
Marketing in a High Technology Business
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High Technology Marketing & Product Management | |
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A Course of Study of
Marketing in a High Technology Business |
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Prof. Scott M. Smith 678 TNRB Brigham Young University Provo, UT 84602 801.378.5569 smsmith@byu.edu |
| Texts and
Readings
Required Texts: |
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Brand Leadership : Building Assets in the Information
Society by David A. AAker and Erich Joachimsthaler,
2000 Free
Press; ISBN: 0684839245 |
| The Brand Mindset: Five Essential Strategies
for Building Brand Advantage Throughout Your Company by Duane Knapp, 1999 McGraw-Hill Professional; ISBN: 007134795X Approximate Internet Cost: $17.50 |
| Crossing the Chasm by Geoffrey A. Moore, 1999 (revised edition), Harper Business Publishing Co., Inc. paperback ISBN 0-06662-002-3 Approximate Internet Cost: $12.80 |
| Inside the Tornado by Geoffrey A. Moore, 1999
(revised edition), HarperCollins (paper); ISBN: 0887308244
Approximate Internet Cost: $12.80 |
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Direct
from Dell by Michael Dell
1999, |