Marketing Models MBA 693R Scott Smith smsmith@byu.edu http://marketing.byu.edu

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Marketing Models Text

by Smith and Swinyard

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Scott M. Smith, Ph.D.
678 TNRB,   Brigham Young University,
Provo, UT 84602
Phone: (801) 422-5569    FAX: (866) 562-9828
smsmith@byu.edu   http://marketing.byu.edu
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The following are assignments guidelines for the models to be created and/or modeled in 693.

1. Write a three page document explaining

a. the marketing concept being demonstrated
b. the workings of the model
c. how to make it work (Excel commands)

2. Assignments are due as follows:

Jan 14 Mathematical models

Feb 4 Product Planning models

Feb 11 Advertising models

Feb 18 Forecasting Models

Scott M. Smith, Ph.D. 678 TNRB, Brigham Young University, Provo, UT 84602 Phone: (801) 422-5569 FAX: (866) 562-9828 smsmith@byu.edu http://marketing.byu.edu Don't Forget to Add Us To Your Bookmarks

Scott M. Smith, Ph.D.
678 TNRB, Brigham Young University,
Provo, UT 84602
Phone: (801) 422-5569 FAX: (866) 562-9828
smsmith@byu.edu http://marketing.byu.edu
Don't Forget to Add Us To Your Bookmarks