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   by Smith and Swinyard
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Scott M. Smith, Ph.D.
678 TNRB,   Brigham Young University,
Provo, UT 84602
Phone: (801) 422-5569    FAX: (866) 562-9828
smsmith@byu.edu   http://marketing.byu.edu
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Preface Preface
Chapter 1 The Use of Models in Marketing
Chapter 2 An Excel Spreadsheet Primer
Chapter 3 Advanced Commands: Graphics and Database
Functions for Finance, Logic, Statistics
Assignment1: Mathematical Functions
Chapter 4 Modeling Marketing Phenomenon
Chapter 5 Segmentation Concepts and Models

Cougar Visa: Developing a Means-End Chain
Chapter 6 Product Planning Models
Product Planning Technical Notes
AMF, Inc.: New Product Trial
MooSoda I: Trial-Repurchase
Air Jordan: Purchase - Repeat
Quite Write, Inc.: Product Portfollio Analysis
Chapter 7 Sales Management Models

SALTFLATS, INC., Sales Force Allocation Model
Chapter 8 Distribution and Production Models

RAW Manufacturing, EOQ Model
THE AZTEC COPY CENTER, EOQ Problem Set
Acme Filter Company, EOQ Problem Set
Chapter 9 Advertising Models

Rivergrove Out-Patient Clinic: Media Planning
Guthrie Gourmet Foods: Media Planning
MooSoda II: Advertising Budgeting
ADBUDG: Advertising and Budgeting Model