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Scott M. Smith, Ph.D.
678 TNRB,   Brigham Young University,
Provo, UT 84602
Phone: (801) 422-5569    FAX: (866) 562-9828
smsmith@byu.edu   http://marketing.byu.edu
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Jan 5		 Introduction to Marketing Models Ch 1: Models in Marketing
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Jan 7		 The Structure and Purpose of Marketing Models Ch 2: A Spreadsheet Primer
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Jan 12		 Modeling Marketing Phenomena Ch 3: Advanced Spreasheet Commands: Graphics, Database
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Jan 14		 Modeling Marketing Phenomena Ch 4: Modeling Marketing Phenomenon
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Jan 19		 Modeling Marketing Phenomena Ch 4: Modeling Marketing Phenomenon
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Jan 21		 Model Development Exercises and Examples Modeling Purchase-Repurchase Rates
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Jan 26		 Pricing Models Ch 5: Segmentation Models
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Jan 28		 Pricing Models Ch 5: Segmentation Models
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Feb 2		 Product Planning Models Ch 6: Product Planning Models
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Feb 4		 Product Planning Models Ch 6: Product Planning Models
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Feb 9		 Demand Models Ch 7: Demand Models for Price and Product Features
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Feb 11		 Demand Models Ch 7: Demand Models for Price and Product Features
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Feb 18		 FINAL EXAMINATION
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Feb 23		 Readings