Policies, Procedures and Grading

The grading for the course is split into three parts, Survey Construction and Analysis, Papers, and Final Exam. Each of these are explained below.

Papers: The objective of the papers is to provide you, upon completion of the course, with a reference resource for the topics covered in the course.

Survey of Internet Scaling and Research Sites 20 pts. This is a grading of a online sites having surveys, research scales and analysis topics included in the course outline. The project requires a five page written annotated critique of websites that provide sample surveys, methodologies and discussion of analysis related to the following topics: Market Segmentation; Customer Satisfaction and Loyalty; Concept Testing; Pricing and Value Analysis. The critique should also grade each site on the following areas: questionnaire design quality, quality of explanation and uniqueness of the information. Give each site an overall grade. Use scale of 1-100.

Techniques for Measuring and Analyzing Market Segments 20 pts. This assignment requires the student to use prepare a 25 page paper about methods and scales that can be used for market segmentation. (25 pages includes sample scales and questionnaires).

Techniques for Measuring and Analyzing a Concept Test 20 pts. This assignment requires the student to use prepare a 25 page paper about methods and scales that can be used for a Concept Test. (25 pages includes sample scales and questionnaires).

Techniques for Measuring and Analyzing Customer Satisfaction and Loyalty 20 pts. This assignment requires the student to use prepare a 25 page paper about methods and scales that can be used for Customer Satisfaction and Loyalty . (25 pages includes sample scales and questionnaires).

Techniques for Measuring Price-Value Analysis and Setting Prices 20 pts. This assignment requires the student to use prepare a 25 page paper about methods and scales that can be used for Price-Value Analysis and Setting Prices . (25 pages includes sample scales and questionnaires).

Survey Construction and Analysis will consist of actual research projects conducted as implementations of the four major topic areas.

Grades will be based on a combination of project, test scores, and class attendance.

The instructor reserves the right to adjust grades +/- one grade for class participation and attendance.

Marriott School of Management Policies

Academic Honesty
The first injunction of the BYU Honor Code is the call to “be honest.”  Students come to the university not only to improve their minds, gain knowledge, and develop skills that will assist them in their life’s work, but also to build character. President David O. McKay taught that “character is the highest aim of education” (The Aims of a BYU Education, p. 6).  It is the purpose of the BYU Academic Honesty Policy to assist in fulfilling that aim.  BYU students should seek to be totally honest in their dealings with others.  They should complete their own work and be evaluated based upon that work.  They should avoid academic dishonesty and misconduct in all its forms, including but not limited to plagiarism, fabrication or falsification, cheating, and other academic misconduct.

Preventing Sexual Harassment
Title IX of the Education Amendments of 1972 prohibits sex discrimination against any participant in an educational program or activity that receives federal funds.  The act is intended to eliminate sex discrimination in education.  Title IX covers discrimination in programs, admissions, activities, and student-to-student sexual harassment.  BYU’s policy against sexual harassment extends not only to employees of the university, but to students as well.  If you encounter unlawful sexual harassment or gender based discrimination, please talk to your professor; contact the Equal Employment Office at 422-5895 or 367-5689 (24-hours); or contact the Honor Code Office at 422-2847.

Students with Disabilities
Brigham University is committed to providing a working and learning atmosphere, which reasonably accommodates qualified persons with disabilities.  If you have any disability which may impair your ability to complete this course successfully, please contact the Services for Students with Disabilities Office (422-2767).  Reasonable academic accommodations are reviewed for all students who have qualified, documented disabilities.  Services are coordinated with the student and instructor by the SSD Office.  If you need assistance or if you feel you have been unlawfully discriminated against on the basis of disability, you may seek resolution through established grievance policy and procedures.  You should contact the Equal Employment Office at 422-5895, D-285 ASB.

Diversity
I aim to make my classroom similar to the workplace.  In the workplace, it is illegal to discriminate based on race, color, religion, sex, national origin, disability, or age.  Furthermore, I believe that no one in my classroom should be belittled for reason of race, color, religion, sex, national origin, disability, or age.  If you experience such an offense in my class, please contact me.

Mandatory Insertion in all Marriott School Class Syllabi: Policy on the Use of Technology in the Classroom
Technology is an essential part of today’s learning environment.  That is why the Marriott School requires every student to own a laptop.  However, technology, when used inappropriately, can also hinder learning.  Most Marriott School students have, at some point, sat next to students who use their laptops or PDAs in class to check e-mail, talk to friends, instant message, search the internet or play on-line games.  Unfortunately, every person sitting around such students is distracted by this behavior and classroom learning decreases.  As a result of these distractions, the Marriott School has implemented the following policy effective Fall semester, 2006: Using laptops or PDAs in class to legitimately take notes or work on class projects is allowed, but all other use of laptops or PDAs in class is prohibited.  Please respect your fellow students and professors and abide by this Marriott School policy.