Classroom Policies, Procedures and Grading

Laptops may not be used in class.  In class, students are to focus on discussion and experiential exercises.  Power point presentations used in class will be available online the day after class at  http://marketing.byu.edu/download/marketingresearch/

Student use of cell phones in classrooms is prohibited in the Marriott School, as advised by University Counsel. The reason is that most cell phones now have built in cameras, allowing students to take pictures of grade rolls, tests, answer keys, student information, and other students.

Grading:
The grading for the course is split into three parts, papers, quizzes and survey assignments. Each of these is explained below.

Short Papers (25%)

Review of a Prior Project - 25 pts. Requires a one page written critique of a field study research project. Tell the purpose of the paper and how well it was accomplished. The critique should also grade the project in the areas of questionnaire design, data gathering process, data analysis, and quality of the written document. Give the project an overall grade. Use a scale of 1-100.

1 page paper: Sample Size Paper 25 pts. Determine sample size for a research project using the formulas for determining sample size. Explain two ways to determine sample size.

2 page paper: Cross-Tabulation and t-test 25 pts. This assignment requires the use of data to calculate the cross tab values between two variables. You can do this using Qualtrics, excel, any statistical package, or by hand. Explain the use of cross tabulation in marketing research, exactly what it measures, the X2 statistical test, and interpret.

Do a t-test in Excel or SPSS to compare the means of two different groups.  Explain where it is useful in marketing research, how it was done, when it is appropriate to use, and interpret.

1 page paper: Correlation - Regression 25 pts. Complete a correlation/regression analysis using SPSS or Excel (use a sample data set). Interpret. Define correlation and tell what r and r2 means.  What are regression coefficients and what do they mean?

Surveys (25%)

3 professional quality surveys are to written focusing on a market segmentation, a customer satisfaction, and a product concept test.

1.  Market segmentation survey Due February 20.
2.  Customer attitude satisfaction survey Due March 12.
3.  Product concept test survey Due April 7.

Quizzes (25%)

Short in-class quizzes each week

The instructor reserves the right to adjust grades for class participation and attendance (up to +/- 1 grade).

Marriott School of Management Policies

Academic Honesty
The first injunction of the BYU Honor Code is the call to “be honest.”  Students come to the university not only to improve their minds, gain knowledge, and develop skills that will assist them in their life’s work, but also to build character. President David O. McKay taught that “character is the highest aim of education” (The Aims of a BYU Education, p. 6).  It is the purpose of the BYU Academic Honesty Policy to assist in fulfilling that aim.  BYU students should seek to be totally honest in their dealings with others.  They should complete their own work and be evaluated based upon that work.  They should avoid academic dishonesty and misconduct in all its forms, including but not limited to plagiarism, fabrication or falsification, cheating, and other academic misconduct.

Preventing Sexual Harassment
Title IX of the Education Amendments of 1972 prohibits sex discrimination against any participant in an educational program or activity that receives federal funds.  The act is intended to eliminate sex discrimination in education.  Title IX covers discrimination in programs, admissions, activities, and student-to-student sexual harassment.  BYU’s policy against sexual harassment extends not only to employees of the university, but to students as well.  If you encounter unlawful sexual harassment or gender based discrimination, please talk to your professor; contact the Equal Employment Office at 422-5895 or 367-5689 (24-hours); or contact the Honor Code Office at 422-2847.

Students with Disabilities
Brigham University is committed to providing a working and learning atmosphere, which reasonably accommodates qualified persons with disabilities.  If you have any disability which may impair your ability to complete this course successfully, please contact the Services for Students with Disabilities Office (422-2767).  Reasonable academic accommodations are reviewed for all students who have qualified, documented disabilities.  Services are coordinated with the student and instructor by the SSD Office.  If you need assistance or if you feel you have been unlawfully discriminated against on the basis of disability, you may seek resolution through established grievance policy and procedures.  You should contact the Equal Employment Office at 422-5895, D-285 ASB.

Diversity
I aim to make my classroom similar to the workplace.  In the workplace, it is illegal to discriminate based on race, color, religion, sex, national origin, disability, or age.  Furthermore, I believe that no one in my classroom should be belittled for reason of race, color, religion, sex, national origin, disability, or age.  If you experience such an offense in my class, please contact me.

Mandatory Insertion in all Marriott School Class Syllabi: Policy on the Use of Technology in the Classroom
Technology is an essential part of today’s learning environment.  That is why the Marriott School requires every student to own a laptop.  However, technology, when used inappropriately, can also hinder learning.  Most Marriott School students have, at some point, sat next to students who use their laptops or PDAs in class to check e-mail, talk to friends, instant message, search the internet or play on-line games.  Unfortunately, every person sitting around such students is distracted by this behavior and classroom learning decreases.  As a result of these distractions, the Marriott School has implemented the following policy effective Fall semester, 2006: Using laptops or PDAs in class to legitimately take notes or work on class projects is allowed, but all other use of laptops or PDAs in class is prohibited.  Please respect your fellow students and professors and abide by this Marriott School policy.