Measurement and Analysis This course is directed at providing a fast paced introduction to inquiry, measurement and quantitative analysis of marketing problems. We focus on the study of customer and business to business problems. Specific areas of study include measurement of factual data, subjective data realted to behavior, knowledge, attitudes, demographics and other coveriates of market behavior.   

Marketing Research This course provides a broad overview of marketing research from a practical and applied perspective. Students will learn the basics of research and how to conduct a research project. A term research project is required.

Internet Marketing an elective course directed at integrating market strategy, research, sales and advertising concepts into the development of an actual site for conducting business on the Internet.

E-Commerce an elective course directed understanding the changes taking place in electronic commerce. We will focus on the business strategies and issues that are based on industry standards and protocols. The course will be concerned with three aspects of e-commerce: network infrastructure, e-commerce business issues, and technological foundations.

High Tech Marketing and Brand Management an elective course directed understanding brand management as it applies to package goods products and to the markets and the marketing processes in a high technology industry.

Marketing Models The purpose of this course is to prepare students as marketing managers who can integrate models and model building into marketing decision making. The main focus of the course is to create an understanding and experience in developing marketing models.

Note: Some of these courses are not offered regularly (or for some time).